Keyword-level CPC benchmark data for Google Search Ads, segmented by industry. Built for media buyers, agencies, and e-commerce teams who need real numbers, not guesses.
Free calculators live now. Full keyword reports — CPC, volume, competition and opportunity score — available for every industry.
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You're in. Browse industry reports and free tools below — full benchmark data available now.
Every benchmark report you've seen is 18 months old, uses industry averages instead of keyword-level data, and is published by a vendor trying to sell you something.
Meanwhile you're justifying ad spend to clients using numbers from a blog post written in 2022.
We pull CPC estimates from DataForSEO and Google's own Keyword Planner API across 14 industries. This is the baseline — the same source agencies use, now organized by industry at keyword level and updated quarterly.
Users of our free tools can optionally report their actual CPC from live campaigns. Every submission is statistically validated against the anchor data before it affects the benchmark. Noise is filtered automatically.
Every ROAS calculator, CPC estimator, and breakeven tool on the platform shows where your number sits versus industry. Not just your result — your result in context.
Industry reports with keyword-level CPC, volume, competition and opportunity scores for Google Search Ads. API access for agencies.
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